Happy New Year!
I hope you all had a restful festive break. I took a few weeks away from M.E. Foggy Dog’s work over the Christmas period to recharge, but as many of you know, the wheels never truly stop turning. Even while resting, my mind was busy reflecting on our journey and where we need to focus our attention next.
I’m stepping into 2026 with a renewed sense of purpose. While I’ve never been one for traditional New Year’s resolutions, I have made a firm decision for the year ahead: 2026 is the year we go back to basics.
2025 was an incredibly busy and disjointed year. I found myself pulled into so many different M.E.-related topics and additional campaign work that it became difficult to maintain traction on our core campaign objectives. It is very easy for me to want to help with everything, but to make a real impact, I need to concentrate my energy.
For the whole of 2026, I will not be taking on any new projects (it’s going to be hard to resist!).
Instead, I am dedicating this year to our three campaigns that need a big push to get over the line:
Nothing has changed in these specific areas since ME Foggy Dog became a social enterprise in 2018 – the brick walls have been impenetrable so far. The need for these campaigns is just as urgent today as it was when each was started, and the need for biomedical M.E. research remains critical. These goals are achievable, but they require a concentrated effort.
While my campaigning will stay focused on existing projects, I have used my downtime to think about the “business” side of Foggy. I have some exciting ideas for new Foggy merchandise, and remember, 50% of our surplus goes directly to funding vital M.E. research. Going back to basics means ensuring our core fundraising engine is stronger than ever, with our main focus will be on BED for Severe M.E on 29th October, but there are also various ways you can financially support ME Foggy Dog’s work.
I am feeling incredibly positive and optimistic about the next twelve months. By stripping away the distractions, we can give these campaigns the big push they need to create real-world change.
But I can’t do it alone. I will need your help and support as always. Whether it’s sharing our posts, engaging with the campaigns, or helping out with your time, your involvement is what makes this community move mountains.
If you want to help us drive the NHS Protocol or the M.E. Charter forward this year, please let me know.
Let’s make 2026 the year of results. Let’s get back to basics and finish what we started.
Foggy and I are ready to get to work. Are you?
With hope and determination,
Love Sally
and Foggy (OBVIOUSLY) xxx